Hospitality Email Campaign

This campaign strengthened brand-audience connection through consistent, value-driven communication. By curating email content that reflected the department’s voice and anticipated guest interests, I enhanced engagement and built a more connected, loyal customer experience.

At The Leonardo Museum, I created and managed a monthly newsletter campaign for the hospitality department to drive engagement and keep guests informed. Each edition featured event staff spotlights, promoted upcoming experiences, announced exclusive discounts, or offered sneak peeks at new offerings. The campaign helped build stronger connections between the department and its audience, resulting in a 26.5% increase in open rates and a 5.1% increase in click-through rates.