Social media Strategist

Ensign College

Strategic Brand Messaging & Content Planning

Led strategic brand messaging across digital channels—planning and producing content that aligned with campaign goals, reflected brand values, and engaged target audiences. Helped deliver a consistent and compelling brand voice by maintaining a trend-informed content calendar and tailoring messaging to key touchpoints.

Data-Driven Experience Optimization

Translated performance metrics into actionable insights through bi-weekly reports using tools like Google Analytics and Data Studio—informing strategic decisions that improved engagement, conversion, and the overall digital experience.

Social Media Marketing Execution

Led end-to-end social media marketing strategy—from content creation and copywriting to campaign deployment and performance reporting. Each initiative was built around clear KPIs, brand consistency, and audience insight to drive meaningful engagement and measurable results.

Digital Experience

Ensured the brand’s digital presence was optimized, consistent, and user-friendly by managing SEO, website content, and CMS tools using HTML/CSS—contributing to a strong, trustworthy customer experience online.

Experience

Working in this role sparked my love for intentional strategy, impactful data, and clear, cohesive branding. I led end-to-end marketing strategy, managing everything from content creation and copywriting to ad campaigns and performance reporting. I built and maintained content calendars that aligned with trends, KPIs, and campaign goals, ensuring our messaging was both timely and targeted. I delivered bi-weekly reports and presentations using Google Analytics and Google Data Studio, turning raw data into actionable insights. I also managed website content and SEO using HTML5, CSS, and various CMS platforms to keep our digital presence strong and consistent.

RESUME

Overview

Marketing Performance

Delivered bi-weekly reports and presentations with actionable insights using Google Analytics and Google Data Studio
Managed website content and SEO using HTML5/CSS and CMS platforms
Created and sent PR copy for emails, Google Reviews and social accounts
Served as point of contact and coordinator for visiting church officials' security personnel

Social Media Performance

Spearheaded Snapchat engagement campaign
- Identified performance gaps and implemented strategic changes
- Increased follower growth by 200% and engagement by 47%
Led end-to-end strategy: content creation, copywriting, ad campaign management, and performance reporting
Built and maintained content calendars aligned with trends, KPIs, and campaign goals